Less and more: the design ethos of Dieter Rams

February 2nd, 2010


There’s a new book that will hit shelves any day now. It’s called “Less and more: the design ethos of Dieter Rams” a book about one of the most prolific industrial designers of all time.


The book explores the philosophy behind Ram’s design.


1950s transistor radio by Dieter Rams, I’ve always wondered if this design somewhat influenced the Ipod.

Rams once described his design approach as “Weniger, aber besser” which translates to “Less, but better.” He also created the 10 rules of design over twenty years ago, rules that are now law for anyone who has a true understanding of good design:

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps us to understand a product
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is consequent to the last detail
Good design is concerned with the environment
Good design is as little design as possible


Recently I’ve been on the look out for a new/old turntable and am currently stalking 60s and 70s Braun turntables designed by Dieter Rams, maybe I’ll get some more ideas when this book becomes available.

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