Juli and I had an idea of what we wanted our store facade to look like well before we found the right neighborhood to set up shop, but it wasn’t until meeting with Studio Junction that the ideas starting to become a little more unorthodox. We imagined black wooden slats to mimic Norwegian cottages, and our logo in white.
Simple enough, but while we were hanging around Studio Junction’s nest we starting to elaborate a little more about the design of the facade. I don’t know what it is about the different sexes but whenever we all get together it seems the girls are all very logical and realistic, and the boys are… Well, we just get excited and the budget becomes an after-thought. Somehow we starting talking about Terunobu Fujimori, and the primitive but beautiful benefits of Burning cedar.
The Yakisugi House in Nagano, Japan.
Charring cedar is an old Japanese tradition that isn’t used much anymore because it’s so labour intensive. The benefits are well worth it, charring the wood protects it from rain, rot, and insects for 80 years.
Now Terunobu Fujimori would lay a cedar plank down one by one and use newspaper to start a controlled fire on top of the board. Let’s just say lighting large wooden boards on fire in downtown Toronto probably isn’t the best idea so we opted for torches to have a bit more control with the flame.
There’s Christine, the other half of Studio Junction.
Now Terunobu Fujimori is a real purist and chars the heck out of the cedar and puts them up without any seal or anything. We didn’t want kids to come up and start picking away at the char and getting it all over their hands so we’re giving the wood a bit of a finish. Can’t wait until it’s affixed to the store!