ella+elliot for Tas Design Build

October 20th, 2009

Not too far from the Junction, at the corner of Dundas West and Bloor Street, is the very cool looking Giraffe condo project. Modern baby store extraordinaire ella+elliot were invited to decorate the baby/kids room of their model suite.


“Ella+elliot was very pleased to learn that our design skills piqued the interest of major Toronto condo builder Tad Design Build. Their company was interested in launching a new condo called “Giraffe”. A hip, modern building for hip, young families. When they approached us to design a kids’ room for a model suite at their sales center, we were thrilled. There is no better client than one who gives you complete freedom! The only constraint: It must be for a toddler aged three to five, and suitable for boys or girls.

“We decided it would be a great idea to represent the “ella+elliot look” in a room. The blue on the walls of the room is our signature colour; used in the store on everything from business cards and tags, to tissue paper and ribbon. Wechose a pallet of primary colours, paired with black and white, to keep it gender-neutral.


“The Frames Wallpaper from Graham&Brown is ella+elliot in a wallpaper: fresh, modern, and multi-functional. We saw that teenagers and even adults used this paper in their spaces, so we knew it would grow with the child. It was essential that this room be interactive, so in addition to supplying coloured crayons for the wallpaper, we added a small chalk wall as well. An element like this can also grow with the child: use it for now as a fun chalkboard, in the future it will be a simple dramatic black stripe when no longer used for colouring.


“The Loom collection from Nurseryworks was chosen for this room because it is multifunctional, modern, beautiful and sustainable (it looks like Oak, but is made of Catalpa wood, a rapidly-growing, less expensive, more eco-friendly wood). The Loom crib is shown in the room with the Toddler Conversion Kit in place, and the Loom Storage is the perfect sized desk for a three to five-year-old. When the child gets older, the storage system can be used as a simple bookshelf. Nurseryworks also makes a twin size bed (and a bunk bed!) in the Loom style, so it would be easy for parents to add more pieces to this room as the child grows.

“The accessories in this room were chosen for their bold colour pallet. We noticed how wonderful the Mod Dots bedding from Skip*Hop looked with the Numbers print from Binth, and the rest took off from there. The wool rug adds a bit of luxury, and is surprisingly kid-friendly. It is warm and comforting in winter and absorbs excess moisture while playing, even in the heat of summer.

“This room is available for viewing on-site at the giraffe sales center, located at 1540 Bloor Street West (Bloor & Dundas) in downtown Toronto.”

Oh and visit the ella+elliot store, located at 188 Strachan Avenue, just south of Queen Street West, where you will find even more beautifully crafted baby/kid friendly furniture!

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