Swedish life in general is rather informal. Society has done away with most old fashioned rituals and form of address. But we do drink a lot of coffee. In fact, Sweden ranks as the world’s top consumer of it. In business and in private it is customary to serve coffee or ’fika’ whenever we meet. And it’s always very casually offered, but in its practice fika is in fact a kind of modern ceremony. Up to five or eight times a day.
Welcome to our fika. Or, if that’s not your cup of tea, the pitcher works equally well for maple syrup.
– Cleasson Koivisto Rune