Last Thursday I went with Emily Tu, our book designer, to the press approval for Mjölk Volume 2. It was my first time going (John went last time) and I got to see what a big job printing these books is.
We get it printed at Warren’s Waterless Waterless Printing, thanks to our friends over at Pure Green Magazine, who suggested it. We like that it’s printed locally, so that we can see the paper, process, and proofs, plus they are environmentally responsible. All that AND they are the same price as others quoted (in Toronto).
Above we discuss the proofs, which are unfortunately on coated paper, which makes it tricky to tell exactly how it will be on our paper stock. This is unfortunately industry standard and the paper manufacturer has no ambition to offer an uncoated proofing paper.
The aluminum plates (our book had about 9). The plates are etched directly from the computer, so there are actually images and type all over the green, but because the ink hasn’t touched it yet you cannot see it. Where you see the black writing is where Dave, the production manager, put a felt tip marker to it.
After approving the cover, they ran it. On the left is the black plate. On the right is the stack of covers.
The press, plus the black and blue plate. Each of the three colours and black have their own plate.
Running some recycled paper through to prime the press.
Removing a page from the press.
Then the technician places it on a table where the colour bands along the side get analyzed by a computer (left), then transfers the paper to another table where they can make adjustments to how much ink is distributed along each plate (right).
This was pretty impressive, as a lot of decisions have to be made here. Of course it’s nice for a client to sign off on all pages, but we weren’t able to hang out until 3am!
The ubiquitous calendar / clock (that isn’t a clock) shop shot.
Thank you to Dave who took the time to show us around!
Mjölk Volume 2 is arriving this afternoon, just in time since we have sold out of Volume 1!